PADMA Design Scheme

Fostering Innovation and Market Presence: Haryana's PADMA Design Scheme for MSME Growth and Competitiveness

Introduction :

The Haryana Government has introduced the "PADMA Design Scheme" to support the design, branding, and marketing efforts of micro and small enterprises. This scheme is part of a broader strategy to enhance the competitive edge of these enterprises both in domestic and international markets, fostering growth and innovation.

Objectives and Quantum of Assistance : 

The scheme aims to subsidize costs related to various marketing and branding activities:

Reimbursement of 50% of expenses up to a maximum of Rs.10 lakh per year for units within the PADMA cluster.

For units outside the PADMA cluster, the reimbursement is up to 50% of expenses with a maximum of Rs.5 lakh per year.

These supports cover activities like e-commerce listing, market intelligence, logo and packaging design, digital marketing and innovative packaging solutions.

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Eligibility Criteria :

Eligible enterprises must be classified as micro or small enterprises and be part of the PADMA cluster. They should have a Udyam Registration Certificate and not be on the restrictive list set by the state government. These enterprises must already be in commercial production and engaged in manufacturing approved products of the PADMA cluster.

Application and Documentation :

Applications must be filed electronically through the Directorate of Micro, Small and Medium Enterprises portal within three months of incurring the expenses. Required documentation includes Udyam Registration, company incorporation details, and detailed expenditure reports verified by a Chartered Accountant.

Procedure for Disbursement and Appeals :

The processing of applications includes scrutiny and inspection by district MSME centers, with provisions for applicants to correct deficiencies within given deadlines. Appeals against rejections can be made to the Administrative Secretary, Industries & Commerce, Haryana.

Penalties and Recourse :

If any discrepancies or fraudulent claims are discovered, the enterprises must refund the assistance with a 12% interest rate per annum. Additionally, legal actions may be pursued, and enterprises may be barred from future government incentives.

Conclusion :

The "PADMA Design Scheme" is a key element of Haryana's initiative to promote the growth of micro and small enterprises by enhancing their marketing and branding capabilities. This scheme not only supports enterprises in increasing their market presence but also aims to foster broader economic growth and innovation within the state's industrial sector.

Rapid Consulting's Role in Facilitating the Process :

Rapid Consulting provides expert services to assist micro and small enterprises in Haryana with the 'PADMA Designing, Branding, Marketing & Exports Promotion Scheme'. They help businesses understand the scheme's objectives, guide them through the application process, ensure eligibility criteria are met, and assist in compiling and submitting necessary documentation. Their involvement ensures that enterprises optimize their marketing and branding efforts to enhance their market presence both domestically and internationally.

Impact of the Scheme on Haryana's Industrial Growth :

The scheme boosts Haryana's industrial sector by providing financial assistance to enterprises for marketing, branding, and export promotion activities. This support helps businesses expand their reach in both domestic and international markets, improving competitiveness and visibility. The focus on innovative and sustainable marketing strategies is expected to lead to broader economic growth and enhance the global presence of Haryana's industries.

Future Prospects and Enhancements :

Looking ahead, the scheme could expand to include more sectors and offer increased funding or extended support durations to further assist businesses in adapting to global market trends. Enhancements might include more tailored assistance for digital marketing and e-commerce platforms, as well as integration with larger economic development initiatives, providing a comprehensive eco system for business growth in Haryana.

FAQs? 

What is the PADMA Designing, Branding, Marketing &Exports Promotion Scheme?

This scheme provides financial support to micro and small enterprises for expenses related to marketing and branding activities, including digital marketing, e-commerce listings, and sustainable packaging solutions.

Who is eligible for this scheme?

Micro and small enterprises within and outside the designated PADMA clusters in Haryana that are engaged in manufacturing approved products and have commenced commercial production are eligible.

How does an enterprise apply for this scheme?

Enterprises must apply through the online portal of the Department of Micro, Small, and Medium Enterprises within three months of incurring eligible expenses or from the scheme's notification date.

What are the financial benefits of participating in this scheme?

Eligible enterprises can receive reimbursement of up to 50% of expenses incurred on various branding and marketing activities, with a maximum of ₹10 lakh per year for units inside PADMA clusters and ₹5 lakh per year for units outside.

What happens if incorrect information is provided in the application?

Providing incorrect information can lead to severe penalties, including the repayment of the financial assistance with a 12% compound interest rate, legal action, and potential exclusion from future state incentives.

How does Rapid Consulting assist in this process?

Rapid Consulting ensures that enterprises effectively navigate the complexities of the application process, meet all documentation requirements, and fully leverage the financial support available under the scheme to enhance their market positioning and growth potential.

Target Sectors in Haryana :

The PADMA Designing, Branding, Marketing, and Exports Promotion Scheme, initiated under the Haryana government's PADMA initiative in 2024, aims to support micro and small enterprises both within and outside PADMA clusters. The scheme's primary focus is to enhance the marketing capabilities and global competitiveness of these enterprises by providing financial assistance for branding, digital marketing, and innovative packaging solutions, thereby aiming to improve their market presence both domestically and internationally.

Eligibility for Existing Businesses and New Ventures :

Eligibility extends to micro and small enterprises involved in manufacturing and are part of the approved PADMA cluster. These enterprises must be engaged in commercial production and comply with specific conditions such as having a Udyam Registration Certificate and Haryana Udhyam Memorandum. The policy particularly targets units that have not been placed on any restrictive list by the state government and are in regular production at the time of disbursement.

Integration with Other Subsidies and Incentives :

The scheme is designed to be exclusive, meaning that beneficiaries under this scheme are not eligible to receive similar incentives under other state policies. This integration ensures dedicated support for marketing and branding efforts under this specific initiative without duplication of benefits.

Application Process :

The application process is online, requiring micro and small enterprises to submit applications within three months of incurring eligible expenses. The documentation needed includes detailed expenditure reports and a comprehensive business profile. This process is streamlined through the Directorate of Micro, Small, and Medium Enterprises, ensuring that applications are processed efficiently.

Geographical Preferences in Haryana :

The scheme prioritizes enterprises both inside the designated PADMA clusters and in other specific blocks around the state, identified in the PADMA policy. This geographical targeting is designed to enhance the developmental impact across a wider area of the state, supporting a diverse range of enterprises in varying locations.

Summary :

The PADMA Designing, Branding, Marketing, and Exports Promotion Scheme aims to significantly boost the branding and marketing efforts of micro and small enterprises in Haryana. By providing substantial financial incentives and support for activities like digital marketing and sustainable packaging, the scheme seeks to enhance the visibility and competitiveness of these enterprises on a global scale, fostering growth and innovation within the state's MSME sector.

Why Choose Rapid Consulting? 

Specialized Expertise:

Our team at Rapid Consulting boasts in-depth knowledge of subsidy scheme, ensuring you get the most out of your investment.

End-to-End Assistance:

From initial assessment to final application, we manage the entire process, making it seamless and hassle-free for your business.

Maximized Benefits:

We ensure that you fully leverage the financial incentives available, boosting your company's growth and profitability.

We offer a range of services tailored to the specific needs of MSEs seeking assistance for new, expansion, diversification, or modernization projects.

Consultation and Assessment:

Rapid Consulting begins by conducting thorough consultations with MSEs to understand their business goals, project requirements, and eligibility for subsidies. Through meticulous assessment, we identify opportunities for capital investment and determines the potential subsidy benefits.

Documentation Preparation:

One of the key services offered by Rapid Consulting is the preparation of all necessary documentation required for subsidy applications. This includes compiling financial statements, project proposals, and other relevant documents in accordance with the guidelines set by the subsidy scheme.

Application Management:

We take on the responsibility of managing the entire application process on behalf of MSEs. This involves filling out application forms, submitting documentation to the appropriate authorities, and ensuring compliance with all regulatory requirements.

Negotiation and Follow-up:

Rapid Consulting employs skilled negotiators to engage with government agencies on behalf of MSEs. We advocate for the best possible subsidy terms and follow up persistently to expedite the approval process and resolve any issues that may arise.

Subsidy Disbursement:

Upon successful approval of subsidy applications, Rapid Consulting facilitates the disbursement of funds to MSEs. We ensure timely processing of payments and assist in navigating any administrative procedures associated with subsidy disbursement.

Post-Subsidy Support:

Even after subsidy disbursement, Rapid Consulting continues to provide support to MSEs. This includes guidance on utilizing the funds effectively, monitoring project progress, and addressing any post-implementation challenges that may arise.

In summary, Rapid Consulting offers end-to-end assistance to micro and small enterprises in the PADMA cluster in Haryana, our comprehensive services encompass consultation, documentation preparation, application management, negotiation, subsidy disbursement, and post-subsidy support, ensuring that MSEs maximize their benefits and achieve sustainable growth.

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How to Reach Us:

Website :

Visit our official website for detailed information, service offerings, and to schedule an online consultation.

Direct Contact:

Call us at +91-9467248028/9416506136or email info@rapidconsulting.in to discuss your needs directly with our experts.

Office Visit :

Our offices are open for in-person consultations at 134, Rapid Consulting, First floor Below Paysam Restaurant, Near Samsung Care. Lajpat Nagar, Rajgarh Road Hisar, Haryana-125001.

Here, you can meet with our consultants who can provide personalized guidance tailored to your business's specific circumstances. Engage with Rapid Consulting today to leverage their expertise in enhancing your business's financial and operational performance through the Collateral Free Credit Guarantee Scheme and other beneficial state initiatives. Whether online, over the phone, or in person, Rapid Consulting is ready to assist you in advancing your business goals in Haryana.